Natural & artificial flavor added. We're Cranky About Flavor: Since 1907 we've been cranky about the homemade taste of our ice cream. So cranky, in fact, we have people whose only job (if you call eating our ice cream a job) is to taste test Blue Bell to make sure it's perfect. Obviously, our preoccupation with taste has paid off because Blue Bell Homemade Vanilla is one of the most popular ice cream flavors in the country. Thanks to folks like you. Visit us at www.bluebell.com.