Heart healthy. To your good health. Cholesterol free. High in fiber. Allens purple hull peas are an excellent source of dietary fiber and are naturally free of cholesterol and saturated fats. Diets rich in vegetables such as purple hull peas may help lower the risk of heart disease, high cholesterol, and some cancers. Serving up memories since 1926. heat 'n eat. Heart healthy. Cholesterol free. High in fiber. Packed from fresh shelled. Kosher.