Tide Vivid Bleach Alternative Original. Plus bleach alternative. 26 loads. Safe on colors. Vivid white + bright. HE. Use together to get better whiteness, brightness, and stain removal in every load!*. *Vs. detergent alone. Why do you need detergent HE stands for high efficiency, the next generation of washers that save water and energy. There are 2 types of HE washers, front and top loading. Tide HE is formulated to work in both. Since he washers work differently, they require a specially designed detergent like tide HE. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions 1-800-879-8433. Visit us at www.tide.com. 2012 P&G.