With collagen plumping effect. Thick, full body for 24 hours (To create full, thick looking body that lasts 24 hours, use as a system with Sheer Volume Conditioner and Volume Root Lifting Spray Gel). Since 1945. Healthier looking hair with every wash (Shampoo and Conditioner system vs non-conditioning shampoo). Protein loss makes hair vulnerable to damage. Pantene's formula with antioxidants is gentle - it reduces protein loss, so hair stays strong. Silicone free. Sheer Volume Shampoo with Antioxidants: Gently cleans with zero heavy buildup; Preps fine hair for an amplified look inspired by collagen. Visit www.pantene.com. Made in USA of US and/or imported ingredients.