Resists humidity with 24 hr styling hold and durability. Fight static in winter time, and use as heat protectant by applying to damp hair prior to blow drying. Pea-sized amount is enough to transform puffy, parched hair into ultra-glossy locks and smooth frizz. Camouflage split ends, fight static in the winter time, and use as heat protectant by applying to damp hair prior to blow drying. Suitable for all hair types and safe for color and chemically-treated hair. Use more product to tame trouble spots of frizz, flyaways, or static. Reapply as needed. The John Frieda brand started with opening of a salon on New Cavendish Street, London. Today, the vision of brand reflects that salon heritage: delivering products that target specific style problems and transform them. We made it our mission to crack differences behind what makes blondes brighter, brunettes shine, and frizz an ancient memory. Our Kao USA products are fueled by understanding of what makes each hair type unique.