Naturally flavored. Classic pretzel taste. Since 1917, Rold Gold has prided itself on baking authentic, great tasting pretzels. We make our pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel. During the many years since we baked our first pretzel, Rold Gold has won over pretzel eaters from coast to coast. We look forward to continuing our tradition of baking your favorite pretzels.