No preservatives. No artificial flavors. No artificial colors. Great taste. Great Taste, Naturally from Frito-Lay: You want to bring home the best for yourself and your family. That's why your favorite Frito-Lay brands are going natural. These natural Lay's brand Potato Chips begin with Frito-Lay potatoes, selected for the special qualities you want in your potato chips. From the way these potatoes are grown and harvested to the way they're cooked and packaged, we have taken extra care to make sure that all the ingredients meet our high quality standards. There are no preservatives, no added colors, and nothing artificial in these snacks - just huge taste and satisfaction packed inside every bag. Who else could combine all natural ingredients with great taste but Frito-Lay? You'll enjoy the taste you love from the brands you trust.