Dare to Dip. Since 1921. Classic American snacks. These Ridgies don't need a dip, they're great straight from the bag, loaded with the velvety flavor of cheddar cheese and rich sour cream. Can you dip a flavored Ridgies? Why not? Go for it. Explore new flavor combinations. Who's stopping you? Dip away! Open up and share a bag. Whatever you're doing, everyone will have more fun when you bring along a bag of Wise. Wise snack facts. No artificial preservatives.