Is it really smart to let yourself fall in love with a snack? Of course it is! Especially when it's Smartfood Brand we're talking about. The fresh-tasting, light-textured, air-popped popcorn adorned with the smooth, white cheddar cheese flavoring you've grown to love. You know you want it. You know where to get it. Now go out there and be smart about it. Sign of an intelligent life.