Naturally flavored. Rice, potato and veggies crisps. 1/2 serving veggies in each ounce. Here's to doing things they say can't be done. Like combining wholesome ingredients with real chip taste. And creating a crispy crave-able snack you can feel good about eating. 1/2 serving of real vegetables baked into every ounce. A good source of vitamins A & C. Naturally baked, 0 grams trans fat. Carpe Snackem no. 23. Seize the day and get a 1/2 serving of veggies baked in every ounce. (Sort of like getting a free gift with purchase, but without the little tote bag.) 130 calories per serving. 5 g fat per serving.