Impossibly good. 1/2 Serving of real fruit in every ounce. Natural flavor. A blend of rice, potato, apple, peach and mango. When pigs fly. People once believed the world was flat. That is, until someone set course to prove otherwise. When a small group of passionate women at Frito-Lay challenged beliefs that tasty snacks are bad for you and nutritious snacks are boring, they decided to create the Flat Earth brand, a constant reminder that beliefs can indeed change. With a tasty blend of potato rice and fruit, these Impossibly Good fruit crisps make it possible to have great taste and nutrition. And the flying pig? It seemed like a fitting symbol for a snack that was once thought impossible. A 1/2 serving of real fruit in every ounce of crisps! Naturally baked. A good source of Vitamin C. 0 grams Of trans fat. Low in sodium. No artificial flavors or preservatives. Impossible? Impossibly good.