Classic pretzel taste, crispy chip-like crunch, & the flavors of parmesan cheese and garlic! Making great pretzels since 1917! Guaranteed fresh. Since 1917, Rold Gold has prided itself on baking authentic, great tasting pretzels. We make our pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel.