0 grams trans fat. No preservatives, no artificial flavors, no artificial colors. When choosing a potato chip. Natural Ruffles Brand Reduced Fat Potato Chips are a smart choice because each serving has 0 g trans fat, 0.5 g of saturated fat and 1/4 less fat than regular Ruffles Potato Chips. You want to bring home the best for yourself and your family. That's why you're favorite Frito-Lay Brands are going natural. These natural Lays Brand Potato Chips being with Frito-Lay potatoes, selected for the special qualities you want in your potato chips. From the way these potatoes are grown and harvested to the way they're cooked and packaged, we have taken extra care to make that all the ingredients meet our high quality standards. There are no preservatives, no added colors, and nothing artificial in these snacks - just huge taste and satisfaction packed inside every bag. Who else could combine all natural ingredients with great taste but Frito-Lay?