Ruffles® Brand Deep Ridged Sweet & Smokin' Barbecue Flavored Potato Chips. New! Ridges 2X as deep.* These ridges mean business. Sweet, smokin', delicious business. Open for serious crunch and big BBQ flavor. Ruffles®, deep ridged, classic hot wings. Want even more flavor Try our extra tangy Ruffles® deep ridged classic hot wing flavored potato chips. *Twice as deep as regular ridged potato chips. Visit our website @ fritolay.com. Questions or comments 1-800-352-4477 weekdays 9:00AM to 4:30PM central time. ©2014 Frito-Lay North America, Inc.