Ruffles® Brand Original Potato crisps. Made with all natural ingredients. No MSG - no preservatives. No artificial flavors. Guaranteed Fresh. Until printed date or this snack's on us. Questions comments 1-800-352-4477. Weekdays 9: 00AM to 4:30PM Central Time. 70% less fat than regular potato chips. Fat content of regular potato chips is 10g per 1 oz serving; fat content of these snacks is 3g per 1 oz serving. No preservatives. Visit our website @ fritolay.com. Naturally delicious. Our baked! Ruffles® original potato chips start with all natural ingredients and have 70% less fat than regular potato chips. So dig in and enjoy the snack that's as smart as it is satisfying. Good fun in Every Bite™. No artificial flavors. No preservatives. No MSG. 0g trans fat. GF gluten free. Made with all natural ingredients. Enjoy other tasty varieties available in the frito-lay baked! Line. Baked! Lay's. Baked! Tostitos, scoops. Baked! Cheetos. ©2009 Frito-Lay North America, Inc.