Guaranteed fresh. Fresh taste of real cheddar cheese. Crafted with care. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Sharp Cheddar Flavor: Experience the fresh taste of sharp cheddar cheese in these deliciously flavorful chips. We start with Lay's Signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips - perfect for sharing and crafted with care. Find us on: facebook.com/lays. No artificial flavors. No preservatives. Frito Lay. Flavor Kitchen. www.lays.com. Visit our website at fritolay.com.