Fresh taste of Lay's Signature potatoes. Crafted with care. Guaranteed fresh. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Sea Salt & Cracked Pepper Flavor: Sea salt and coarsely cracked peppercorns, aromatic and brisk - simple seasonings that bring out the best in these chips. We start with Lay's Signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips - perfect for sharing and crafted with care. Find us on: facebook.com/lays. No artificial flavors. No preservatives. Frito Lay flavor kitchen. www.lays.com. Visit our website at fritolay.com.