Fresh taste of Lay's signature potatoes. Crafted with care. Guaranteed fresh until printed date. Visit our website at fritolay.com. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Original: We start with Lay's signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips - perfect for sharing and crafted with care. Find us on: facebook.com/lays. No artificial flavors. No preservatives. FritoLay flavor kitchen. www.lays.com.