Lay's® Kettle Cooked 40% Less Fat Original Potato Chips. Guaranteed fresh until printed date. 0 grams trans fat. Original. No MSG. No preservatives. No artificial flavors. Made with all natural ingredients. 40% less fat than regular potato chips*. Total fat content of regular potato chips is 10g per 1oz serving; total fat content of Lay's® kettle cooked 40% less fat potato chips is 6g per 1 oz. serving. No preservatives. Visit our website @ fritolay.com. Savor the delicious moment. Discover a moment of pure pleasure. Find time to relax, unwind and connect-together. Lay's® kettle cooked chips help you slow down and savor right now, one delicious bite at a time. Original. Take a moment to enjoy the unforgettable flavor that only Lay's® kettle cooked can deliver. Our expert chefs bring your select, farm-grown potatoes and the perfect dash of salt-all with 40% less fat than regular potato chips. No artificial flavors. No preservatives. No MSG. No trans fats. Made with all-natural potatoes and seasonings. Frito Lay®. Flavor Kitchen™. www.lays.com. Guaranteed fresh questions or comments 1-800-352-4477. Until printed date or this snack's on us. Weekdays 9:00AM to 4:30PM central time. ©2010 Frito-Lay North America Inc.