Lay's® Brand Baked! Barbecue Flavored Potato Crisps. Questions or comments 1-800-352-4477 weekdays 9:00am to 4:30pm central time. Guaranteed fresh until printed date or this snack's on us. 65% less fat than regular potato chips. Fat content of regular potato chips is 10g per 1 oz. serving; fat content of these snacks is 3g per 1 oz serving. ©2009 Frito-Lay North America, Inc. Visit our website @ fritolay.com. Enjoy other tasty varieties available in the Frito-Lay baked! Line of snacks, including... Baked! Ruffles, cheddar & sour cream. Baked! Cheetos, crunchy cheese. Baked! Tostitos. Carpe snackem™. #9. Seize the day and spare your thighs; these tasty snacks contain 65% less fat than regular potato chips. 120 calories per serving. 3g fat per serving.