Misc: Cleans deep and whitens teeth. Paste. Gluten free. Releases pure oxygen bubbles for a clean fresh sensation. Deep cleaning action. Removes plaque & impurities. Whitens Teeth. For Healthy Teeth: Brush your teeth at least twice a day; floss daily; visit your dentist regularly. Save Water: Turn off the tap while brushing. www.colgate.com. SmartLabel: App enabled. Made in Mexico.