*Diets low in saturated fat and cholesterol and as low as possible in trans fat may reduce the risk of heart disease. Over a century of baking. Since 1908, mrs. Baird's has stood for quality and freshness. Ninnie baird always said, "if you're going to do something, do it right." And we still uphold her values today. We start with the best Ingredients, and we still let the dough rise naturally for freshness. The result is a bread of legendary softness, smoothness and taste that's enriched with 100 years of family tradition. Great taste that's good for you. We're proud to present mrs baird's whole grain wheat. This special recipe is as nutritious as it is tasty, blending whole grains, soft texture and smooth wheat flavor into a bread that kids will also enjoy! Bread and other grain-based foods are at the foundation of the USDA food guide pyramid for a nutritious diet. Baird's bread is a smart choice for a nutritious diet. 15 grams of whole grain per serving Good source of fiber; a cholesterol free food No artificial colors or flavors Heart healthy*