Dark And Lovely® Fade Resist Rich Conditioning Color Vivacious Red 394. New. SoftSheen-Carson®. True-to-tone color and brilliant shine. Extra nourishing conditioner. Shea + avocado + olive. Up to 100% Gray coverage. Permanent haircolor. Coloration nutritive intense anti-affadissement. #1 Permanent haircolor designed for women of color.** Dark And Lovely fade resist delivers vibrant, rich conditioning color. Low ammonia, no drip formula. Helps protect from breakage and dryness. Leaves hair silky and shiny with luxurious color. Conditioned to help protect natural and chemically-treated hair*. *Wait 14 days after relaxing, bleaching or perming to use haircolor. **Based on IRI haircolor units formulated for women of African descent sold in US in the 52 weeks ending 1/25/15. Now with extra nourishing conditioner: Our creamy moisture-rich conditioner now infused with 3 fruit oils: shea, avocado and olive. It nourishes and helps protect your colored hair. Locks in brilliant shine to illuminate color. Provides intense nourishment from root to tip. Offers extra conditioner for 2 applications. SoftSheen-Carson Laboratories. Advanced research African hair and skin. This kit contains: Applicator bottle containing cream developer. Bottle of permanent haircolor. Moisture rich conditioner tube. Instruction sheet with plastic gloves. Questions/comments Please call us toll-free in the U.S. 1-800-442-4643. softsheen-carson.com.