Free of dyes and heavy perfumes, Ivory simply gets you clean like a body wash should. Its rich, refreshing lather rinses clean, leaving your skin smooth and hydrated (vs. regular soap). Proudly made in the USA. Also try Ivory Bar Soap (99.44% pure) for beautiful-looking skin. Leaves Skin Smooth and Hydrated (vs. Regular Soap) Free of Dyes and Heavy Perfumes Rich, Refreshing Lather That Rinses Clean For Beautiful-Looking Skin