Removes 80% more stains (vs. detergent alone). 10X deep cleaning benefits. 33% more cleaning solution (Based on cleaning instructions for store brand scented bleach as of 12/2013). Brightens, whitens & deodorizes. For standard & HE machines. Contains no phosphorus. Not harmful to septic systems. Questions or comments? Visit us at www.clorox.com or call 1-800-292-2200. For more product ingredient information, visit www.ingredientsinside.com. how2recycle.info. Use 1/2 cup per load. Easy to handle bottle. Made in the USA.