Dark and Lovely® Fade Resist Rich Conditioning Lightener Luminous Blonde 396. #1 Haircolor designed for women of color. True-to-tone color and brilliant shine. With Moisture Seal creme.SoftSheen-Carson®. Permanent hair lightener. Coloration nutritive intense anti-affadissement. #1 Haircolor designed for women of color.* Dark and lovely fade resist delivers vibrant, fade-resistant color and shine with exclusive moisture seal creme for double conditioning power - during and after color. Fade resist delivers: Low ammonia and non drip liquid formula. Rich, moisturizing ingredients, aloe vera and sunflower. Plus after color conditioner with multiple applications. Specifically designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious color. *Based on IRI unit sales in US of haircolor products formulated for women of African descent sold in the 52 weeks ending 9/7/14. With moisture seal creme. Our super-rich conditioning formula wraps the hair strand to help protect it from dryness and damage, even after multiple shampoos. Locks in shine to illuminate color. Helps protect colored hair from breakage. Leaves hair smooth and silky. SoftSheen-Carson Laboratories. Advanced research African hair and skin. This kit contains: High-lift booster packet. Applicator bottle containing cream developer. Bottle of permanent hair lightener. Moisture rich conditioner tube. Instruction sheet with plastic gloves. Questions/comments Please call us Toll-Free in the U.S. 1-800-442-4643. softsheen-carson.com.