Now with 10% more loads per bottle (Small loads). Plant based softening extracts. 35 days of long lasting aroma. Color fading protection. Take comfort in long-lasting fresh scents. Even better performance when used together. Benefits: Long lasting aroma. Color safe. Easy ironing. Softness. AlEn: Proudly giving bottles a second life for over 25 years. Over 50,000 tons of plastic bottles recycled every year.