New! MADE WITH WHOLE GRAINS. 0% - NO ARTIFICIAL COLORS OR FLAVORS. NO HIGH FRUCTOSE CORN SYRUP. GOOD SOURCE OF CALCIUM, VITAMINS A, D & E. Say "Beembo!" BIMBO. MADE WITH Whole Grain White BREAD. 1 LB 4 OZ (567g). 65 calories per slice. Soft and Delicious Bread the Whole Family Will Love. Bimbo Bread (pronounced "Beembo") has been bringing families together for four generations A family-owned business since 1945, Bimbo Bakeries relies on its own family recipe to bring you the softest, most delicious bread possible. Kids love the Bimbo Bear and his great tasting bread. Moms and Dads love the bread's quality ingredients and nutritional value. Bimbo Made With Whole Grain White Bread is Good Nutrition at a Great Price: - Made with Whole Grains - No Artificial Colors or Flavors - No High Fructose Corn Syrup - Good Source of Calcium, Vitamins A, D & E. Also, it's soft, yet firm enough to hold up to peanut butter! MADE WITH Whole Grain White. BIMBO BAKERIES USA. PROUD BAKERS OF: THOMAS'. Grain Group, Make half your grains whole, MyPyramid.gov. SOURCE: U.S. DEPARTMENT OF AGRICULTURE. QUESTIONS OR COMMENTS Call toll-free 1-800-984-0989.