Colgate® Total® Whitening Toothpaste. Anticavity fluoride and antigingivitis toothpaste. ADA accepted. American Dental Association. Helps prevent: Cavities, gingivitis, plaque. Fights tartar, fresher breath, whitens. As soon as you finish brushing, bacteria start to build up on your teeth and cause: Cavities. Gingivitis. Plaque. And also: tartar. Bad breath. Colgate Total® whitening is uniquely formulated for gingivitis and cavity protection. It has a breakthrough cleaning ingredient to whiten your teeth by gently removing surface stains. Brush at least twice a day and you'll know your teeth are cleaner, whiter and your breath will be fresher around the clock. For a naturally beautiful smile and a clean mouth. "The ADA council on scientific affairs' acceptance of Colgate Total whitening toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains when used as directed." Stand up cap. Uses: Aids in the prevention of: Cavities. Plaque. Gingivitis. Questions or comments Call toll-free 1-800-468-6502. www.colgatetotal.com.