Fade resist. Rich conditioning color. True-to-Tone color and brilliant shine. No ammonia. Extra nourishing conditioner. Shea + avocado + olive. Up to 100% gray coverage. Haircolor can cause an allergic reaction. No.1 permanent haircolor designed for women for color. (based on IRI haircolor units formulated for women of African descent sold in US in the 52 weeks ending 1/25/15). Dark and lovely fade resist delivers vibrant, rich conditioning color. No ammonia, no drip formula; helps protect from breakage and dryness; leaves hair silky and shiny with luxurious color; conditioned to help protect natural and chemically-treated hair (wait 14 days after relaxing, bleaching or perming to use haircolor). Now with extra nourishing conditioner. Our creamy moisture-rich conditioner now infused with 3 fruit oils: shea, avocado and olive. It nourishes and helps protect your colored hair. Locks in brilliant shine to illuminate color; provides intense nourishment from root to tip; offers extra conditioner for 2 applications. Softsheen Carson Laboratories: Advanced research African hair and skin. Questions/comments? Please call us toll-free in the US 1-800-442-4643. softsheen-carson.com. This Kit Contains: Applicator bottle containing cream developer; bottle of permanent hair color; moisture rich conditioner tube; instruction sheet with plastic gloves. Made in Mexico.