Cracker Jack® Brand Butter Toffee Flavored Popcorn. New! New, fun prize inside! How Cracker Jack® Brand does popcorn. New flavor from an American favorite - butter toffee or delicious kettle corn. Surprise inside. Guess what's inside There's always a prize inside! So open a bag you'll feel like a kid again. Now you can download fun, authentic Cracker Jack® prizes to your smartphone at crackerjackapp.com. Please provide product name, bag size, date, price and numbers found below the price for each package. Frito Lay®. Questions or comments Call 1-800-352-4477 weekdays 9:00AM - 4:30PM central time. ©2012 Frito-Lay North America, Inc.