Pepperidge Farm Baked Naturals Simply Cheddar Cracker Chips. New! 65% less fat than the leading potato chip. Natural, no preservatives. Always baked. 18g whole grain per serving. At Pepperidge Farm we've baked up the next best thing in snacking... Baked Naturals Cracker Chips. All the goodness of a whole grain cracker baked into a crunchy little chip... one tasty combination! With 65% less fat than the leading potato chip (3.5g v 10g per 28g serving) and all of the delicious flavor you crave, go ahead and crunch naturally! 65% less fat than the leading U.S. potato chip. Total fat content of baked naturals simply cheddar cracker chips is 3.5g/28g serving; total fat content of the leading potato chip is 10g/28g serving. Baked in U.S.A. Weight Watchers points value++:3 ++The Points value for this product was calculated by Pepperidge Farm and is provided for informational purposes only. This is not an endorsement, sponsorship, or approval of this product or its manufacture by Weight Watchers International, Inc., the owner of the Weight Watchers and Points registered trademarks. Eating a portion larger than 1 serving will result in a Points value greater than 3. Try more of our delicious snacks... Pepperidge Farm Baked Naturals Snack Sticks, Pepperidge Farm Baked Naturals Cheese Crisps, Pepperidge Farm Baked Naturals Wheat Crisps. Tell us what you think, 1-888-737-7374. www.bakednaturals.com.