Rabbit of approval. Made with goodness! No artificial flavors, synthetic colors or preservatives. Gluten free. Cheese from cows not treated with the growth hormone rBST (No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows). Gluten free. Microwave on 2:15 minutes! 100% real cheese. Meet Bernie: Bernie was Annie's pet Dutch rabbit. When she . started the company, Annie chose him to be our official rabbit of approval representing the simplicity, care, and goodness in all of our products. Dear Friend, when people learn I am the co-founder of Annie's, they often assume I received a culinary education. The truth is my degree is in English. I am more comfortable with a pen or a hoe in my hand than I am with a whisk or wooden spoon. Growing vegetables organically, being a responsible steward of the Earth, and writing to Annie's consumers - these are my passions. Bye for now, Annie. Visit Annies.com to learn about our products and our commitment to a healthier planet (and for free loot, too!) We reduce our bunny footprint by using: 100% recycled paperboard. Renewable energy credits. Please reduce your footprint, too! Recycle/reuse this box. Minimum 35% post-consumer content. 2:15 minutes? Just about enough time to take out the recycling - and just enough time to have a little fun on the back side of this outerwrap! We work with trusted suppliers to source only non-GMO ingredients. We love to hear your feedback! Contact us at www.Annies.com. Made in USA.