Dark And Lovely® Fade Resist Rich Conditioning Color 391 Brown Cinnamon. SoftSheen-Carson®. With Moisture Seal Technology. Locks In True-To-Tone Color And Shine. Up To 100% Gray Coverage. Permanent Haircolor. Coloration Nutritive Intense Anti-Affadissement. 1 Application. #1 Permanent haircolor brand in the US ethnic market. Dark and Lovely Fade Resistant Rich conditioning color. An innovative formula that delivers vibrant, fade-resistant color and shine. This new formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power* - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. After color conditioner - Multiple applications. Non-drip liquid cream-gel - Easy, no mess application. Low Ammonia Formula - Pleasant fragrance. Aloe Vera & Sunflower Oil - Rich moisturizing ingredients. Double conditioning power*. Moisture Seal Technology: A super-rich conditioning cocoon wraps around the hairstrand to help protect it from dryness and damage even after multiple shampoos. Locks in shine to illuminate color. Helps protect colored hair from breakage. Leaves hair smooth and silky. This kit contains: Applicator bottle containing cream developer. Bottle of permanent haircolor. Moisture rich conditioner tube. Instruction sheet with plastic gloves. *Conditioning during coloring phase and after coloring. Questions/Comments Please call us toll-free in the U.S. 1-800-442-4643. softsheen-carson.com.