Frito-Lay's line of Oven Baked snacks are baked, not fried, to give you the great taste you've come to love with Frito-Lay snacks. On top of that, RUFFLES Oven Baked Original Potato Crisps 70% less fat than regular potato chips. Fat content of regular potato chips is 10g per 1 oz serving. Fat content for these snacks is 3g per 1 oz serving.