New look! Same great taste. Kellogg's family rewards. www.KFR.com. Great for on-the-go! 40% less fat than regular Cheez-It crackers. Made with 100% real cheese. On the run. Easy snacking. In lunches. Compare Reduced Fat Cheez-It with 4 g fat per 28 g serving to Regular Cheez-It with 7 g fat per 28 g serving. Questions or Comments? Visit: Cheez-it.com. Call: 1-877-453-5837. Write: PO Box CAMB Battle Creek, MI 49016. Provide production code on package. Kellogg's family rewards. Get more from the products you love. 1. Enter code found inside package. 2. Collect points. 3. Earn rewards. It's easy! Visit KFR.com to earn rewards and get details.