Natural & artificial flavor. Long lasting flavor. ADA Accepted: American Dental Association. The ADA Council on Scientific Affairs' Acceptance of Ice Breakers Ice Cubes is based on its findings that the physical action of chewing Ice Breakers Ice Cubes sugar-free gum for 20 minutes after eating, stimulates saliva flow, which helps to prevent cavities by reducing plaque acids and strengthening teeth. 30% fewer calories than sugared gum. Calorie content for this size piece has been reduced from 7 to 5 calories. Questions or comments? www.askhershey.com or 800-468-1714. Visit us at www.Ice-Breakers.com.