New look. Gentle, deep conditioning. Bleach blonding. Extra bleach blonde. One application. Feria extra bleach blonde absolutely masters the art of shimmer. It's advance 1-step lightening system conditions and helps protect as it lightens. Plus, the power shimmer conditioner gives long-lasting shimmer and deep conditioning. Intense shimmer lightening gel creme. Power shimmer conditioner. Provides silk hair and vibrant color. Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Feria us custom-blended by master colourist for the imaginative trendsetter. Transforms medium blonde to light brown hair into an extremely light, shimmering blonde shade in just 1 step. Result shown are on natural hair hat is not colour-treated. Not recommended on predominantly gray hair, heavily highlighted hair, or darker hair. Multi-faceted shimmering colour. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.